{"id":31909,"date":"2026-08-10T06:55:43","date_gmt":"2026-08-10T06:55:43","guid":{"rendered":"https:\/\/stechpharma.com\/yug\/what-is-anchor-text\/"},"modified":"2026-08-10T12:43:13","modified_gmt":"2026-08-10T12:43:13","slug":"what-is-anchor-text","status":"publish","type":"post","link":"https:\/\/stechpharma.com\/yug\/what-is-anchor-text\/","title":{"rendered":"What is Anchor Text?"},"content":{"rendered":"\n

Anchor text is a word written on web content that when clicked, redirects the user to another page or area of the website. They are traditionally blue-colored underlined text which can be altered with HTML coding. In some cases, these anchor text can also lead to a new web page as well. In this article let us, deep dive, into understanding different kinds of these hyperlinked texts like Generic Anchor Text, Branded Link Text, Exact Match Link Text, Partial Match Link Text, Long-tailed Anchor Text, Image-based Link Tags, Naked Link, Brand & Keyword Link Text and, LSI Link Text. <\/strong><\/p>\n\n\n\n

These anchor texts are very important for Search Engine Optimization<\/a> of any page. <\/p>\n\n\n\n

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Links placed strategically on the texts.<\/strong><\/figcaption><\/figure>\n\n\n\n

These tags provide insight to visitors and search engine bots about what the linked page would be like and what content can be expected. <\/p>\n\n\n\n

Web developers shall make it a point that anchor texts are very important to get a good position on SERP\u2019s but overstuffing the web content with links will dampen the overall ranking. <\/p>\n\n\n\n

Different types of Anchor Text<\/strong><\/h2>\n\n\n\n

In order to optimize your webpage for better visibility, easy readability, and comfortable navigation, you must understand the different varieties of anchor text that one can utilize. <\/p>\n\n\n\n

This will not just make you have a clear idea of varieties but will also enhance your understanding of which anchor text to use under different circumstances for better SEO results<\/a>. <\/p>\n\n\n\n

Following is the list of varieties of anchor text that one can use on a webpage.<\/p>\n\n\n\n

Generic Anchor Text<\/strong><\/h3>\n\n\n\n

Generic Anchor Text<\/strong> is the most commonly used anchor text and readily found on almost all the websites. <\/p>\n\n\n\n

As the name says, they are very generic in terms and use words like \u2018Click Here<\/span>\u2019 or \u2018Click here to download<\/span>\u2019 and so on. At times, they are also used as a part of a sentence like, \u2018Click here to know more about Anchor text<\/span>\u2019, where \u2018Click here<\/span>\u2019 is generic anchor text. <\/p>\n\n\n\n

Branded Anchor Text<\/strong><\/h3>\n\n\n\n

Similarly, as generic, they are also widely used where the Brand names are used as anchors for easy understanding. In any sentence, one can use these tags to lead the visitor to the respective page. <\/p>\n\n\n\n

For example, \u201cWe sell all range of laptops including Acer<\/span>, Asus<\/span>, Lenovo<\/span> and Dell<\/span>\u201d, where each brand name links take the user to a dedicated page for each brand. <\/p>\n\n\n\n

Exact Match Anchor Text<\/strong><\/h3>\n\n\n\n

Exact match anchor text is used by many but must be used wisely. The exact anchor means that you link the exact keyword or key phrase to a new page. It holds a good value but overstuffing of a key phrase may penalize the webpage. <\/p>\n\n\n\n

For instance, \u201cThere are more than 100 Indian restaurants in New York that cater to all Indian cuisines.<\/span>\u201d Here, the exact search term is used as an anchor link. Here the user is trying to find a restaurant but those you serve Indian cuisine. <\/p>\n\n\n\n

Partial Match Anchor Text<\/strong><\/h3>\n\n\n\n

Partial matches, as the name describes, are having only partial keywords in the anchor text. <\/p>\n\n\n\n

\u201cThere are more than 100 Indian restaurants in New York<\/span>\u201d. Only a partial key phrase is hyperlinked.  Here the use is only looking for a restaurant in new york.<\/p>\n\n\n\n

Long-tailed Anchor Text<\/strong><\/h3>\n\n\n\n

Long-tailed anchor text is generally used to describe the content of the page in a long way. For example, \u201cThere are more than 100 5 star rated Indian restaurants in New York <\/span>\u201c. Long-tailed anchor text contains a long-tailed key phrase and helps in filtered search results. <\/p>\n\n\n\n

Image-based Anchor Tags<\/strong><\/h3>\n\n\n\n

For better image SEO, one shall always use the \u2018alt tag<\/a>‘ associated with an image. Search engine bots rely on these \u2018alt\u2019 tags to read and decipher the images. Use keywords widely to describe the images. <\/p>\n\n\n\n